Looking to the Light

Success - One's Biggest Downfall

Macaulay Culkin, Baja Men (Who Let the Dogs Out?), Jonathan Abrams, etc. To me these are examples of people who have found one success and have held so strongly to their one success that they have failed to be successful. Did we really need 3 Home Alone's? Perhaps Macaulay Culkin doing Home Alone and hanging out with Michael Jackson led to his inability to be cast in bigger and better roles that would have been able to push Culkin's career to unfathomable heights.

The corollary, Michael Jordan, Donald Trump, Michael Jackson (despite his weirdness). These are prime examples of people who were/are constantly find successes and people I would describe as grossly successful.

What differentiates these two groups? The successful people are consumed with being the best and brightest while the unsuccessful people were so struck to have a success that they failed to reach the next level. Any thoughts on how we keep from getting star-struck and become successful amidst our successes? A friend of mine is a great example to me of this.

Coming Soon...

T minus 6 days and counting. I spent most of Saturday helping clean Jordan's apartment, move her stuff into my (soon to be our) house, and trying to finish our wedding video. I expect to have it done by next Saturday (I better 'cause that's our wedding day) and will post it on here so anyone who'd like to see my masterpiece can. It's not difficult to have a masterpiece when you have pictures of such beautiful people :)

Key Performance Indicators

I recently did a training to discuss key performance indicators or KPI's.

• Quantifiable measurements that are agreed upon
• Reflect the critical success factors of the company
• Not goals but reflection of goals

This was a helpful training and gave us a chance to talk some about being direct response advertisers rather than brand marketers. With KPI's it is very difficult to set a KPI for branding because branding is unmeasurable and rarely a key measurement for the success of a company. However, Branding will happen as a result of our efforts as we focus on key performance indicators.